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Where we are today
Bagsværd
Noahs Bagsværd
Located in the suburbs of Copenhagen, MENY Bagsværd became the first multi-brand smart kitchen within a supermarket chain in Europe in January 2023. This fully digital concept, designed to minimize labor costs, operates without direct customer interaction, offering up to an impressive 150 unique food items.
This groundbreaking project was a collaborative effort between two unlikely parties. Noahs a young start-up and Dagrofa a retail giant! Noahs provided the franchise platform, including access to technology, architecture, and food brands, while MENY contributed the capital expenditure and operational capacity, integrating it with their existing organization.
Vision
Danish retail conglomerate Dagrofa A/S was the first to introduce multi-brand franchising in Denmark through Noahs. Their vision was to launch a large-scale smart kitchen pilot featuring 15 brands for their premium supermarket chain, MENY.
The long-term vision for Noahs and MENY is to create a scalable smart kitchen concept within supermarkets, providing high-quality takeaway food through customizable modules tailored to the needs of individual stores.
We share a common vision for the future of food, and MENY is poised to play a pivotal role in shaping this future. By actively participating in the Noahs ecosystem, MENY and Dagrofa are making a significant leap forward for the industry, contributing to the creation of the next-generation restaurant platform.
Rico Boss
CEO of MENY Denmark
"MENY should
offer more than just
groceries. We need to provide
our customers with food expe-riences, inspiration, and top-tier innovation. Together with Noahs,
we have developed a concept that combines new advanced technol-ogy with high-quality meals. We aim to change the conditions for take-away and revolutionize the market in collaboration
with Noahs."
Concept Illustration
Opening Video
Articles in Press
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